If you must go outside (and I mean must), first get yourself some gear from Filson. This company has been outfitting outdoorsmen with rugged clothes since 1897! I would say that Filson is to rugged clothes as Yeti is to ice chests ... which means they over engineer the gear and create lifestyle brands and addicted consumers in the process. This is the place to buy wool coats, shirts, hats, scarves and really every layer you will need while outdoors for extended periods of time. You need if you spend your time watching flag football, tailgating with the Packers at Lambeau Field, cheering the Iditarod in Anchorage, or just taking a plain-old nature walk. Since you can no longer get flannel shirts that aren't made of cashmere (J Crew is apparently out of the flannel business), Filson is the place to go. This brand was introduced to me by fellow Louper Brad K. and I have loved everything I ordered. I would argue that I am not even afraid (ok, less afraid) of heading out into the cold. You might even like the cold weather (or at least look like you like the cold weather) in these awesome wintry duds!