Brushing your teeth is an automated task that you instinctively do at least two times a day ... at least, I hope! This routine should be sufficient to make sure that you have positive experiences at the dentist, look great in pictures, and don't offend your friends! Why not let the toothbrush do the work??? The Goby is an electric toothbrush that looks great (comes in four colors) and feels great (very comfortable handle). It is easy to use, as all you need to do is take it from its charging station and press a single button. It notifies you when you should brush a new region of your mouth by taking a short pause every 30 seconds. And, the significant innovation is that you can sign up for a subscription to replace the bristles every one, two or three months, so you don't have to think about it. The Goby is a no-brainer --- it makes brushing (more) fun and interactive. Smile for the camera!