Arcadia Earth

I never completely understood the Museum of Ice Cream or Candytopia for that matter. However, these businesses have apparently been quite successful at drawing in crowds and crowds of Millenials and iGen kids with their smartphones open to SnapChat and Instagram. The primary draw being the "magical' sets that create beautiful moments and FOMO for their followers. Arcadia has taken this concept and made the cherished Instagram moments educational. The focus of Arcadia and its founder Valentino Vettori is to teach these very same people about the ills endangering the environment and what one can do to change the cycle. The immersive multi-sensory rooms are designed by different artists to inspire and inform. They even have a Lecture Series with an environmental activist if you want to learn further and be an activist! Oh, and 10% of all ticket sales will be donated to the Oceanic Global, so just by going you are doing something good for the planet! It is truly a place for the environmentally conscious to congregate and exchange ideas.