This one was introduced to me by fellow Louper Stephen W. I have been searching for a deodorant that is a deodorant (does the trick), reduces sweat (does that trick too), doesn't irritate my skin (I'm a sensitive guy), and won't do lasting health damage. Type-A is a new product that was built around what I am looking for in a deodorant. Their first innovation is eliminating Aluminum, which is the typical reactant for deodorants. By not using Aluminum, they are avoiding unnatural ingredients that aren't particularly good for you and may irritate your skin. This product is more like a cream, and it will take some getting used to. They have three different smells (or shall I say flavors): floral, mint, and citrus; try them all and see which you like best!