65 Tuthill Road
Montauk, NY 11954
This store epitomizes Montauk. It is located adjacent to Duryea's new location and has been for 7 years (the beginning of what I would call the Montauk renaissance). Founded by local creative named Jesse (pictured above). The gear (tee shirts, sweatshirts, hat and more) is comfortable and well designed. It was so laid back that I am pretty certain he could care less whether we purchased anything! Nonetheless, I couldn't resist the gear. More recently (1 year ago), the brand expanded itself with a local magazine by the same name. Think the opposite of Hamptons magazine. This publication, Whalebone Magazine, and weekly email has a sardonic, surfer edge that features local businesses and gives an insider scoop to what is really going on in Montauk and beyond. A great place to start your adventure in the End.