In cycling there is safety (and speed) in numbers (hence a peloton). Cars and trucks can see you better and if they do hit someone, the others can help the fallen and get a license plate! Others can also motivate you to go faster and longer than would otherwise be the case. Strava was introduced to me by fellow Loupe(rs) Lawrence A. and Ricky S. These guys actually use it for cycling, as well as running and swimming. First, it is a way to create a workout plan, log your workouts, and stick to your plan. Next it is a way to meet up with people you may know, or other Strava users who have similar workout profiles (a Facebook for exercise addicts?). It is also a way to check in on your friends to motivate each other and compete. Seeing someone do a 40 mile ride before you even wake up can (and will) have a very strong impact on your motivation! This is a convenient app that has all the bells and whistles you need to keep track of what you (and others) are doing and easily share it. ... I'm in, but don't judge me by my (lame) times!