I consider myself pretty advanced as it relates to the consumption of media. Sure, I have the pleasure of watching television on Netflix without commercial interruption. However, while browsing the Web, I find myself being bombarded by unwanted and annoying advertising. Little did I know, I could easily install Ad blocking software (i.e., Adblock Plus) to make this experience much more enjoyable. Over 100 million people have downloaded this app! Add this software to your computer/browser and say goodbye and good riddance to the irrelevant banner ads and such. Since we live in a Capitalist society, Adblock makes (extracts) their money by charging large companies, not you. Advertisers will have to wisen up, as the regular folk (us) are not going to be manipulated!