The End of Advertising by Andrew Essex

Advertising is a necessary evil, or is it? It seems that technology has changed the nature of advertising and we are here to witness it while Andrew Essex writes about it. This book is well written, almost like having a conversation with a friend, and walks you through the history of advertising and why it has invariably changed forever. The End of Advertising is not just an interesting historical and future perspective, but rather it forces one to look internally how they want to be solicited by advertisers. The changes are monumental, and there are things you can do to enhance your life by eliminating or severely limiting how you are targeted.